During high tide everything in the surface is up, and down at ebb tide, but the problem is not only in riding the high tide but in staying up. As in the cycle of life, business has its ups and downs when t is up you sing your way to the bank and when it is down you can find yourself in the gutter. As in all rules, there are exceptions, but the exceptions are not given but earned and even taken advantages of. This begs the question of what their secret is, for indeed they do have secrets.
First, the fact is that customers will buy even during the worst of times. Basic necessities are still needed – food, shelter and clothing. When you understand their needs and wants, you have the keys to keeping your business afloat when others are grounded. Implement these three tactics successful marketers use, and you’re set for success.
A Single Product
Customers can be like a two year old in a candy store, they want it all. The choice becomes doubly difficult if the two things are about equal in quality and utility. Clearly “only one” is the keyword, so the “only one” must stand out. Standing head and shoulders over the others, it says I AM THE ONE. This way he will not find himself in a quandary.
Give Them a Great feeling
Customers buy because they want to enjoy the benefits of the purchase. For example, when a woman buys a dress it is not only because she needs one but also because she finds it beautiful and feel happy wearing it. Emotions are the key element that drives purchases.
Clever use of pictures will help convince a customer to buy. Let them “feel” the benefits, and they’ll be more apt to head for the cash register. So they are in a situation where they are faced with a temptation.
Have a tree house for sale? The birds are singing, Easter lilies are blooming and kids are flying kites in the wind, spring has arrived. Its vacation time and the kids are at home, and they have the perfect outlet for their boundless energies. Bored kids making a nuisance of themselves are a thing of the past. Nothing beats mental images to bring people back to the reality that they need the things that they are seeing.
When a customer decides not to buy, it should not be the end of it, instead you should make an effort to establish and keep a link which the customer at the very least will appreciate. You can politely inquire after they have passed up buying when they think they can afford the item and suggest you give them a call if the item is still available at that time.
Internet marketers can offer free newsletters or reports that consumers find useful and marketers find profitable. Not only do you keep your product in front of the customer on a regular basis, you get email information to stay in contact. Both parties win!
Author bio: Writer Melanie Hewitt is a dog enthusiast. If you’re looking for the pick of the litter, check these English bulldog puppies for sale. These litters of English bulldogs for sale are wrinkly with a massive nose rope and overdone. One of these classic dogs is perfect for your family.