Posts Tagged hire a consultant

Find the Right Consultant – Now!

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How Do You Find and Hire a Professional Writer?

By R. Michael Brown

More and more “writers” are appearing in the market. They blog, write email, use Twitter, and are rabid Facebook users. There is no shortage of channels for them to express themselves. Are these the people you should hire?

According to Technorati, currently there are 133 million blogs indexed since 2002. An average 900 thousand posts on blogs happen every 24 hours. As printed newspapers get skinnier or disappear, more web channels are opening up from publishers, businesses, organizations, and others.

More than 72% of bloggers are classified as hobbyists, meaning that they report no income related to blogging. Some actually write pretty well. Of course they get to choose the topic.

But writing well doesn’t mean they can write to achieve a goal about your subject. You have a stake in your topic, are risking your investment, or will spend your time and budget on this project.

If you are going to pay someone to write, I’m assuming you don’t just want them to express themselves. You want something out of the deal.

Your goal may be to inform, persuade, enhance your image, increase the value of your brand, sell a product or service, drive traffic to your site or event, increase leads, expand your email or mailing list…. or much more.

If you were going to hire someone to run a company, you would want someone with a track record of success. If you were going to hire someone to coach a team, you would want to know their win/loss record. If you were going to employ a person to engineer a new product, certainly you would require someone with the right education and experience, and the actual physical item they made, so you can see and touch how well they did.

Hiring a writer is no different.

The bigger the track record of measured success, the better writer they may be for you.

The better the client list they have served, chances are they will be able to hit the mark – at least their brand name clients think so.

And if their portfolio (samples of their work) demonstrates a fit with the goals you have for the project you want to hire them for, chances are they are the best writer for you.

Sounds simple right? Unfortunately, the mix of art and goals makes it more complicated.

First, before you look for a professional writer, you should have clear goals and scope of work. It would also be helpful to know your budget for the project. Then start the search.

As an advertising & PR agency hiring manager, former managing editor, and video producer, I’ve reviewed thousands of portfolios and hired hundreds of writers and other “creatives.” if their portfolio has major clients and/or reputable national publishers or broadcasters, they get more than a double-take.

Goals are more important than art. Almost anyone can write a great email to home, but very few can write to meet the clearly stated and measurable goals.

Professional writers are great communicators. They have learned and practiced the steps to nail down the scope of a project up front, research the topic, write using the style necessary for the goal, and lead you though the review process.

Very experienced pros can help you publish, distribute, and measure your results. Leaders in the field can put a team of creatives together and provide a turnkey service. I have over 1,400 contacts in my cellphone for just this reason.

If a candidate’s portfolio shows great prose but their work hasn’t had to achieve measurable results, maybe they should be an essayist or write novels; but, not work for you. Your goals are more important than their art.

Some great professionals in an organization I belong to, the American Medical Writers Association, brought up a discussion recently about “Content Mills.” These companies are signing people up to write for a few bucks an hour. I wish I had the time to do the research and write an article about them. Ads from content mills are dominating CareerBuilder and other job sites now – right there with the jobs for selling AVON.

If you search for professional writers or freelance writers on the web you will run smack into many of these content mills on the first page.

From a quick Google search, the news is that the mills are making big bucks running a virtual sweat shop. Anyone that can type fast can work for them.

These typists are known for a lot of plagiarism and fast “rewrites” of legitimate work they find on the web. If someone brings a content mill generated portfolio to me, I wouldn’t bother to look.

If a “writer” hasn’t been paid real money to do work, pass. They aren’t a pro and your goals will get lost in the process.

This surge in the supply of writers isn’t surprising. I saw this type of growth in the 1980′s when desktop publishing erupted. Buy a computer – open an ad agency. Early this decade, when video became affordable with digital cameras and post production on the desktop – buy some software and become a director and producer. Now with the web and “cheap publishing channels,” more people are opening up a writing shop.

However, the marketplace has a way of lifting the talented to the top.

Great talent has the genes (and I’m not talking about Levis) in addition to the education and experience. Professional writers either have it or they don’t. You have to think about hiring a writer just like you would think about hiring an accountant, an engineer, or any other professional.

Do you want your accounting to run you aground? Do you want your product, that an engineer makes, not work. I’m sure you don’t want your communication to fail either. Don’t try to find a writer on the cheap. Chances are you will regret it.

The best source to find writers is to ask people you know that have a well-written website, collateral material, news stories, white papers, blogs, newsletters, etc. Ask who wrote the copy. Relationships and referrals are the best way to find reliable talent.

One of the top places to look for experienced professional writers is on LinkedIn. I’ve had a lot of positive results hiring writers, illustrators, graphic designers, web designers and developers on this business site. You can also check in with reputable professional associations like:

• American Advertising Federation

• American Medical Writers Association

• American Society of Journalists and Authors

• International Association of Business Communicators

• National Association of Science Writers

• Public Relations Society of America

• Society of Technical Communication

Or you can contact me. If I can’t help you, I have a list of top writers and will be glad to connect you.

In all cases make sure you check their portfolio, references, and ask how they, or their client, measured the results vs. the goal of what they wrote.

Professional writers usually have a portfolio online. Mine is www.RMichaelBrown.wordpress.com.

Good luck in your search and remember, hire a pro!

R. Michael Brown
[mikebrown@brownltd.com]
http://www.BrownLtd.com

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Is your website capturing your share of the Internet market?

Since its conception and introduction to the masses, the Internet has become a plethora of information, opportunities and method to communicate with others on a global scale. As more and more websites are born, it is increasingly important that your website receive the attention it needs to capture your share of this growing marketplace. The common mistake that most website owners make is that they believe that the moment that they place their website online that the cash will start rolling in. Unfortunately, this is a myth that many infomercials and get-rich-schemers have utilized to profit and build their own money empires. Today’s Internet audience is savvy and they recognize the wealth of information that is available online. More and more people are turning to the Internet to purchase everything from apparel and home décor to business related services and products. It is more important now, than ever before that your website be seen by this growing audience.

The 5 top reasons to invest in the Internet are:

1) People can find your online business 24 hours a day, 7 days a week, 365 days per year.

2) The low cost of setting up and maintaining a website is far more affordable than direct mailing or other advertising campaigns.

3) The Internet saves time because people can buy online without having to wait in line or speak to a pushy sales person.

4) A website is interactive and people can gain the information they need or make a purchase more easily than through more traditional methods.

5) Marketing campaigns can be easily tracked through traffic and other reporting software and the return on investment is accurate and measurable.
If the reasons to invest in the Internet still don’t sway your opinion about gaining a strong presence online, you should understand that having a website isn’t enough to earn online business! Search engine optimization is vital for any website owner who is serious about capturing business in this growing marketplace. Here’s why:

Most visitors find websites by using the search engines.

FACT: 46% of users find a website via the search engines. (SOURCE: Target Marketing Magazine)

FACT: The top 3 search engines (Google—43.7%, Yahoo—28.8%, MSN—12.8%) account for 85% of all search engine traffic. (SOURCE: gSearch ComScore Media Metrix, August 2006)

Properly ranked sites (e.g. those site which have been optimized to gain a “natural” high ranking) generate the bulk of all website traffic

FACT: 70% of visitors use natural/organic rankings while only 30% use Pay-per-click [PPC] ads. (SOURCE: “Are Corporate Websites Optimized for SEO?” by Paul Bruemmer, August 2005)

FACT: First page positions (e.g. positions 1-10) get approximately 90% of the clicks and 2nd page results (positions 11-20) get approximately 10% of the clicks. (SOURCE: Penn State University Research)

FACT: Organic click through rates are over double that of PPC ads. (SOURCE: Enquiro and Did-it)

FACT: The EyeTracking Heatmap (2006) demonstrates that the hotspots for clicks are in the top three positions of search engine rankings!

Websites are the top sales channel for businesses with a properly positioned website.

FACT: For companies who have a website and spend money on online advertising between 70%-83% of them report that their top sales channel is their website. (SOURCE: SemPro SEM Survey, 2004)

FACT: Between 52-62% of online companies are using online promotion to sell products or services directly through their websites. (SOURCE: SemPro SEM Survey, 2004)

Search engine “natural” results produce better quality links than sponsored (PPC) listings.

FACT: Nearly 73% of Google users felt that sites which ranked “naturally” had more relevant data than per-click results. (SOURCE: OneUpWeb)

FACT: Nearly 61% of Yahoo users felt that sites which ranked “naturally” had more relevant data than perclick results. (SOURCE: OneUpWeb)

FACT: 81% of people using the search engines find the information they need every time, if not all the time. (SOURCE: Forrester Research)

FACT: 78% of searchers who clicked on a PPC link said that they found the information they needed less than 40% of the time. (SOURCE: WebAdvantage.net)

Websites that rank in the top positions are believed to be the best companies in that field.

FACT: 36% of search engine users believe that the companies whose websites are returned at the top of the search results are the top companies in that field. (SOURCE: Prospect and Jupiter Research, April 2006)

Most websites still have not captured the wealth that proper optimization can bring to their websites.

FACT: Only 12% of retail sites are properly optimized, while less than 10% of major corporation sites were optimized. (SOURCE: OneUpWeb)

FACT: Of 44 of the largest software business firms in the US, 28% of them were not properly positioned in the search engines. This is an eye-opening statistic, because it clearly demonstrates that no matter how famous your brand, better rankings are still achieved with proper search engine optimization. (SOURCE: MarketingSherpa)

FACT: Today’s internet users are more savvy and look to search engine results to find the information they need. Website owners are just starting to recognize that proper optimization leads to more quality traffic and more online visibility. (SOURCE: Reports from MarketingSherpa-August 2006, Merril Hynch- June 2005, Piper Jaffray-January 2006)

FACT: In 2003, PPC had an annual growth of 173%. But, as of March, 2006 the growth rate for 2005 was only 33%. It is anticipated that the growth rate for PPC will drop to 12% by 2010! (SOURCE: eMarketer) However, organic optimization is on the rise and growing at a more consistent rate. (SOURCE: MarketingSherpa)

Search engine optimization is top priority in marketing planning.

FACT: Approximately 35% of businesses plan to increase their SEO budgets by 10-90% for the coming year. (SOURCE: SemPro SEM Survey, 2004)

FACT: As many as 60% of senior executives in major corporations appreciate the value search engine marketing brings to their business objectives and state it is a high priority. (SOURCE: SemPro SEM Survey, 2004)

FACT: 40-48% of marketing budgets are new budgets set up specifically for organic SEO. (SOURCE: SemPro SEM Survey, 2004)

FACT: Approximately 20% of marketing budgets are budgets which are a combination of new funds and funds shifted from other marketing programs to accommodate organic search engine optimization

expenditures. (SOURCE: SemPro SEM Survey, 2004)

FACT: Approximately 15% of marketing budgets set aside for search engine optimization have been shifted from other marketing programs. (SOURCE: SemPro SEM Survey, 2004)

Organic/Natural Optimization has lower associated costs

FACT: Search Engine Optimization accounts for only 1/10th of the marketing budget but generates the largest return on investment. (SOURCE: SemPro SEM Survey, 2004)

FACT: PPC spending is nearly 5 times higher than that of organic optimization. (SOURCE: SemPro SEM Survey, 2004)

FACT: Per-click advertising costs are on the rise. In fact, between 2004-2005 the cost of the average keyword more than doubled. (SOURCE: OneUpWeb and SemPro SEM Survey, 2004)

FACT: 78% of companies surveyed felt that prices went up on PPC click ads. Of those surveyed, 23% stated that they could not afford any further rise in keyword prices. (SOURCE: SemPro SEM Survey, 2004)

FACT: Between 50-60% of PPC advertiser feel that high performing keywords are too expensive, and/or that advertisers are over-paying for certain keywords. (SOURCE: Enquiro—July 2005 and OneUpWeb)

FACT: PPC advertisers plan to increase their PPC budget by 39%! (SOURCE: SemPro SEM Survey, 2004)

Natural/Organic Optimization maintains a long-term return on investment and yields a 15% larger return than PPC.

FACT: Search Engine Optimization has a better return on investment. Based on a 2006 survey conducted by MarketingSherpa, search engine optimization yielded nearly a 69% return on investment compared with only a 53% return on investment for pay-per-click advertising campaigns.

FACT: Sites that outsource Search Engine Optimization vs. handling it in house, saw a 110% increase in overall site traffic in 6 months. In house optimization saw a 73% increase in traffic within 6 months. (SOURCE: MarketingSherpa)

FACT: Nearly 55% of sites surveyed reported organic SEO as the best return on investment. (SOURCE: SemPro SEM Survey, 2004)

FACT: 35% of sites surveyed reported that search engine optimization yielded a higher return on investment than PPC ads. (SOURCE: iProspect, August 2005)

FACT: As many as 82% of PPC advertisers state that they would deal with the rising cost of PPC ads by trying to improve their sites efficiency in converting visitors. (SOURCE: SemPro SEM Survey, 2004)

Natural Search converts at a rate nearly 20% higher than PPC

FACT: The conversion rate for search engine optimization is 4.2% while PPC conversion rates are only 3.6%. (SOURCE: MarketingShepra)

FACT: Trend studies and surveys also indicate that sales conversions are much higher, and on the rise, for visitors who arrive at a website destination through the use of natural optimization. (SOURCE: Pew Internet and American Life Project.)

Natural/organic optimization utilized less time and staffing resources.

FACT: Larger organizations expect internal staff to spend on average 59 hours per month on organic optimization efforts compared to 82 hours that they expect internal staff to spend on PPC programs. (SOURCE: SemPro SEM Survey, 2004)

Unlike paid sponsor listings, natural/organic optimization doesn’t waste time or money on fraud related issues

FACT: Nearly 1/3 of all PPC advertisers feel that click fraud is a moderate to significant problem. And nearly 2/3 of PPC advertisers feel that click fraud is something that they are concerned about. (SOURCE: SemPro SEM Survey, 2004)

FACT: Click Fraud is a common problem with PPC campaigns. Of website owners surveyed and who monitor their website traffic via reports and traffic logs, 57% state that they expect that click fraud will be a problem similar to spam that will continue cost both time and money. With organic optimization, click fraud is a non-issue! (SOURCE: MarketingSherpa)

The facts are clear—search engine optimization is critical to online marketing success. Is your website ready to capture your share of the Internet marketplace? If not, the time to make your online presence known is now!

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Computer Maintenance Contract Versus Hourly Rates

View this video to discover why computer maintenance contracts are usually better than regular business computer support. This is an explanation of the power of computer maintenance services over conventional technical support.

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Compliance Improvement and Work Control Case Study

SITUATION 

 

A Four Hundred (400) person R&D Facility, part of a 2 billion dollar per year Medical Device Company, required a solution for the following problems:

 

  1. Maintenance requirements for equipment where causing unacceptable impact on facility operations
  2. Lab techs lack sufficient regulatory knowledge leading to QA violations
  3. Maintenance plans and work execution did not meet SOP requirements
  4. Unacceptable levels of potential rework on critical equipment
  5. Inefficient methods of executing cost control or work history retention for maintenance program components

 

APPROACH

 

Our proprietary approach incorporated equipment validation, equipment criticality reviews and several risk-based programs to achieve the results required by our client. We implemented a centrally managed work control process, enabled by our proprietary data management system. A team of Subject Matter Experts and Technical Staff in the area of regulatory compliance and maintenance work control with support from client leadership and staff implemented an integrated maintenance best practices and validation information into a robust fully compliant maintenance program designed for maximum reliability at reasonable cost. 

 

 SCOPE OF WORK

 

We initiated our process which combines regulatory and maintenance process experts to aid understanding work management and control needs of the client.  The process began with the development of a maintenance plan and master equipment list (MEL) with assigned criticality. Critical compliance and work practice information was loaded into a project data management system for each component in the plan. Each subsequent piece of equipment was entered in this manner. The next step is to conduct life-cycle analysis for each record in the MEL by first developing maintainability reviews from equipment specifications and procurement documents and subsequent criticality categories for cGDP components and other process/utility equipment. Based on the criticality review, specific maintenance plans were developed and converted to PM tasks from existing IQ and OQ protocols, manufacturers recommendations and/or warranty requirements. Based on criticality reviews conducted we were able to ensure calibration and PM task frequencies were optimized for cost and regulatory impact. The next phase was to develop an approved network of service providers and vendor support for equipment groupings. The final element was to complete knowledge transfer to client staff to ensure sustainability.

  

MAINTENANCE PROGRAM PLAN

 

The initial step was to establish Maintenance Plan for the maintenance and configuration control process.  The plan included a complete inventory of all required equipment and all recurring maintenance tasks.  The Maintenance Plan assisted in integrating the prioritization of project elements and manpower resources.  Our Implementation Manager supported by validation and maintenance program experts provided the configuration control function for this plan.

 

 

PROJECT DATA MANAGEMENT SYSTEM (PDMS)

 

The entire maintenance process was enabled at start up by our proprietary data management system.  The system supports basic accounting and reporting functions, plans, schedules work, approved service provider records provide critical data to all stakeholders, collect metrics for continuous improvement, and functions as the going forward the compliant work control process. 

 

Client staff gained on-line access to maintenance support information like work status, cost and regulatory information. Our methods, processes, and technology became part of the business environment and culture through the data management system.

 

 

KNOWLEDGE TRANSFER

 

We partnered with the client to implement our maintenance program approach with a focus on knowledge transfer.  The integrated package of risk-based technology and support services that includes 400 benchmarked best practices was instrumental in establishing process control. 

 

The approach to managing day-to-day work and interfacing with the site team included planning, execution, and continuous improvement.  We utilized the underlying PDMS system to enable the entire process and provide demand-driven information. Prior to systems turnover all maintenance and operations critical information was thoroughly reviewed by the client staff through effective on-the-job training. Our implementation methods drove new behaviors in a learn-by-doing environment.

 

 

METRICS

 

The third part of our approach was to support the new process by a suite of metrics to ensure effective decision-making and compliance is maintained. We worked with senior management to establish new performance measures and identified the metrics that were used. The effectiveness of the model will be driven by the accuracy of measured performance and the effectiveness of data based maintenance and compliance based decisions.

 

 

OUTCOMES 

  • Fully implemented maintenance system for work control with full online access to critical information needed to assure compliance and cost control.
  • Established a fully compliant and sustainable system.
  • Implemented an effective Preventative Maintenance program.
  • Knowledgeable and informed staff/knowledge transfer
  • Ability to schedule maintenance around operations schedules
  • Identification of process equipment criticality
  • Control of service providers and vendor support
  • Increased lab tech availability to technical related jobs  
  • Merged two traditional manager roles to one

 

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Coaching Managers to become Coaches

One of the many factors that have been recognized as the hallmarks of successful management behavior is the ability of Managers and Executives to develop their Direct Reports and staff. This attention to and interest in their professional growth is perhaps the most significant factor in the loyalty and commitment of personnel to their company.

However, the design in the majority of management development  programs omits the details of how Managers and Executives are to accomplish staff development, though their performance evaluation frequently includes how well they perform in this respect.

The intent of most management development programs is to broaden the individual’s view of what constitutes good management practice, with the expectation that the insight the Executive acquires will lead to the development of talent among his or her staff. They are expected to apply this knowledge without further training. What is not stressed is the formal coaching of these future leaders in the “how” of how to develop the talent of staff members.

There are at least two responsibilities of the Manager and Executive that can interfere with the coaching process:

<!–[if !supportLists]–>·         <!–[endif]–>The Manager has to evaluate staff members and judge their performance and competency.

<!–[if !supportLists]–>·         <!–[endif]–>The Manager is responsible for achieving the strategic goals assigned her department

 

These responsibilities can result in a host of contradictory aims that may interfere with the employee development process.

Our program, Coaching Managers to Become Coaches, is designed to help managers not only successfully realize their goals and expectations as managers, but also to develop their ability to develop their staff.

 THE PROGRAM

 (A). THE ELEMENTS OF THE PROGRAM

The following are the major ingredients of our program. They comprise what a Coach or Executive needs to possess to be successful.

          (1).     Understanding of self and one’s impact on others, and, a desire to continual learn about oneself.

          (2).     Understanding others and their personalities, including:

        (a).     Recognizing the strengths and talents of his/her Direct Reports.

        (b).     Recognizing the limitations and personal impediments of each Direct Report.

        (c).     Being able to diagnose personality problems that require forms of intervention other than coaching.

        These abilities are succinctly captured in the chart (below) devised by those in the “emotional intelligence” movement.

          (3).     Developing a team which involves:

        (a).     Understanding team dynamics.

        (b).     Conveying goals, expectations and priorities clearly and directly so that the entire team is pulling in the same                   direction; creating a strategic vision that is both compelling and motivating.

        (c).     Ensuring that the team knows how its performance is related to the overall corporate objectives and strategy.

 

EMOTIONAL INTELLIGENCE

 

SELF

OTHER

AWARENESS

SELF-AWARENESS
Emotional self-awareness
Accurate self-assessment
Self-confidence

SOCIAL AWARENESS
Empathy
Organizational awareness
Service orientation

MANAGEMENT

SELF-MANAGEMENT
Self-control
Trustworthiness
Conscientious
Adaptability
Achievement
Initiative

SOCIAL SKILLS
Developing
Leadership
Influence
Communication
Change catalyst
Conflict mng.
Building bonds
Teamwork & collaboration

 

          (4).     Making assignments (as appropriate) to both individuals and teams: The list of tasks and their descriptions are offered as an important part of the developmental planning process of the Center for Creative Leadership. Types of assignments:

              (a).     Scope: an increase in responsibility that is broader and different than what has gone before. Three core features: bigger scale, bottom-line accountability, new required skills or knowledge.

                   (b).     Fix-it: fixing or stabilizing failing organizations or projects.                           

                   (c).     Scratch: building something from almost nothing; taking action under uncertainty.

                   (d).     Line to Staff: moving from line operation to a corporate staff role.

                   (e).     Project/task forces: discrete projects or temporary assignments done alone or as part of a team or task force with recognizable end points indicating success or failure.

                   (f).     Hardships: trials by fire, demanding situations sometimes resulting in great successes and sometimes feeling like                             setbacks or failures. (demotion, missed promotion, lousy job, personal trauma).

          (5).     Planning the assignments with respect to:

                   (a).     The learning goals to be derived.

                   (b).     The values and attitudes to be learned.

                   (c).     The performance goals and standards to be achieved as a result of the assignment.

          (6).     Debriefing the assignments, i.e., providing feedback to the staff member for developmental purposes keeping in mind the following:                            (a).     Performance outcomes.

                   (b).     The hierarchy of knowledge and skills required to perform the task.

                   (c).     The sequence of steps used to perform the task.

                   (d).     Special environmental conditions or concerns that had to be handled.

                   (e).     How efficiently and productively the person functioned throughout the assignment.

 

(B). THE PROGRAM’S STRUCTURE

          (1).     Knowing Oneself

There will always be a discrepancy between our self-image and how others perceive us. “Knowing oneself” entails being able to bridge that gap and to narrow it as much as possible. The successful Executive/Coach knows who he is, how he appears to others, what impact his style has on others. He is able to appropriately modify his behavior to achieve the results he wants. In particular, he is aware of his own developmental needs and ensures that they are satisfied. Since his feedback to Coachees in debriefing assignments is a major fulcrum on which the development of staff depends, all the more important is his self-understanding. To that end, we will utilize the following procedures:

                   (a).     A 360º feedback assessment at the beginning and at the end of the program.

                   (b).     Management assessments utilizing standard tests administered at the beginning of the program.

                   (c).     Personal one-on-one meetings with Managers/ Coaches both at the beginning of and throughout the program. These meetings will be devoted to reviewing the candidate’s own developmental process and progress.

                   (d).     Periodic team feedback (see below) to the Managers/ Coaches

                    “Knowing oneself” is also demonstrated in an Executive/Coach’s strategic vision of management, in being able to articulate, utilize and teach his philosophy of management. Therefore, another aspect of our program is:

                                     (e).     The development by each participant of a written and tested strategic vision of management.

 

          (2).     Knowing Others

We each have a philosophy of personality and of interpersonal behavior that is usually implicit and sometimes explicit. We use this philosophy to explain why people do what they do and, therefore, it molds how we respond to others. The danger is not in having one – we really don’t have a choice in the matter. Rather, it is in not being able to modify, change and expand it with experience. To be successful, the Executive/Manager has to be aware of his philosophy and its limitations and has to be willing to continually expand upon it. Accordingly, part of our program will be devoted to the Executives:

                   (a).     Making explicit their philosophies of personality and how they arrived at them.

                   (b).     Reviewing different personality theories, the object being to modify their thinking about people and people’s motivations.

                   (c).     Reviewing different theories of personal and professional development and their application to their work situations.

                   (d).     Utilizing this knowledge in discussing the developmental needs of their Direct Reports.

 

 

 

          (3).     Team Dynamics

The value in having a strong team behind you is that much more can be accomplished than otherwise. Each person on a strong team becomes more productive than otherwise. They share information more readily, they are more supportive of and helpful to each other, they suggest ideas that a person working alone or in a non-productive team would not have access to, they each know their role and what is expected of them. Executives/Coaches will learn about the value of teams through:

                   (a).     A review of team dynamics.

                   (b).     Discussion of how each is functioning as a team leader.            `       

(c).          Participating in their Executive/Coach team.

The Executive/Coach team is a crucial part of the training in that direct participation brings home the message more effectively than mere words. Being part of a team in which a person can trust expedites the learning and developmental process. In addition, our intent is for the Executive/Coach team to continue as a support group, a learning network, after the completion of training and, also, for its members to function as models and mentors for other Executives and Managers wanting to become Coaches.

          (4).     Task Assignments

The major vehicle for a Manager/Coach’s influence on the developmental process of personnel is the assignment and debriefing of tasks. Accordingly, the following issues will be dealt with in the program:

                   (a).     Determining the types of assignments that are available to be made.

                   (b).     Analyzing how they fit into the overall scheme of the mission of any particular Executive/Coach’s division.

                   (c).     Deciding on the needs of personnel.

                   (d).     Fitting the assignment to personnel.

                   (e).     Specifying the issues to be debriefed for Coachees.

                   (f).     Giving feedback to the Executive/Coach regarding how he debriefs any one Coachee.

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