Posts Tagged Marketing
ConsultantFORCE is an online marketplace where business clients post consulting projects in order to identify and hire qualified consultants whose skill sets and past project experience align with their project’s requirements. In addition, ConsultantFORCE furnishes consultants with an effective and economical way of finding new business. The ConsultantFORCE website has been designed to provide a space where consultants can quickly identify project opportunities that match their firm’s capabilities and then apply to projects of interest. ConsultantFORCE Consultants can find opportunities through category matching emails sent directly to their inbox or through our project listing board and can monitor project status through the Consultant’s Profile Page.
Becoming a ConsultantFORCE Registered Member provides you with benefits like:
Increasing the qualified leads that match your consulting practice
Opening the ability to submit proposals for these validated projects and compete in our exclusive bidding process
Attracting top performing companies to review your proposals
Linking your proposals to your personal web pages, project samples, videos and personalized marketing materials
Accessing our own performance survey that allow you get real feedback from existing clients and demonstrate your results to future clients
Qualifying for the ConsultantFORCE QualityCheck Status by providing three references on work completed
Providing you the flexibility to submit proposals to only the projects you choose
Accessing your own back office tools to submit, review and track your proposal submissions
Now is the time to invest in your consulting firm to acquire the kinds of project leads that will take your practice to the next level through ConsultantFORCE.
View this Video on how to Market Your Consulting Business on YouTube for a fraction of the cost of regular online promotion. You can also visit our YouTube Channel for many more cost effective ways to Market your Consulting Business Online.
Trying to sell your product or service online differs from all other forms of advertising, and very few people seem to realize that this is completely different from all other traditional forms of advertising.
Bob Osgoodby publishes the free weekly “Your Business” Newsletter Visit his Web Site at http://adv-marketing.com/business.
Spending a lot of money for a Web Page that no-one sees is like putting a “Bill Board” on a major highway and putting your Ad on the back of it.
The first is an “attention getter”, the second is the “tease” and the third is the “call for action”.
If we were selling a used refrigerator, we might say something about it to get them to call. Our purpose here is to get them to contact us for further information. You give them enough information to pique their curiosity. Don’t try to sell them here – you simply don’t have enough space to present your offer properly – in fact you could turn off a prospect if done improperly.
Online, we only have a few options, but they are very powerful. E-mail to you is one and a visit to your Web Site is another. If you have an 800 number, that should be included. But forget giving them a number to call that will cost them long
distance charges – they simply won’t do it. Now how do I know I have a “great” ad? That’s easy – you get responses. Does that mean sales – no. It means responses. The sales part is a whole different animal.
Advertising online is the same. You cannot expect your ads to generate leads if they are only done once or twice, or by using a shotgun approach. Consistency here is the key – keep your offer in front of your prospects on a regular basis.
Don’t be afraid to experiment with your ad copy. Keep a notebook which has copies of your ads with one per page. Rotate your ads on a fairly regular basis to ensure they are all getting a fair chance. After a while, you will see which ads are generating the most responses. Discard those that are not and
concentrate on improving those that are.
When considering how you want to phrase your advertising copy, don’t tailor the message to what would impress you. Tailor the message to what would sell to everyone.
Here are some imperative tips to keep in mind when writing and
designing your ads:
1. No jargon. Many advertisers make the mistake of using their own industry jargon and buzz words when writing their ads. As much sense as they make to themselves, they may not be making a it of sense to the common consumer. Remember, your advertising isn’t just targeted at your fellow lawyer or your computer engineer friend.
2. Smaller words, bigger impact. In an effort to look smart, we sometimes try to flex our vocabulary muscles too hard in advertising. But advertising speaks to people the same way you speak to a friend.
The internet is the best place to advertise because the population grows every day -search engine optimization.
Every experienced PPC advertiser will tell you that testing landing pages so they can be optimized is essential to success. Considering the fact that there is no rocket science involved with this, then that should be all the more encouraging. Getting everything sorted with your first campaign and landing page optimizing experience will take a little more time, but after that it will truly be smooth sailing.
If you have never heard of a dynamic headline, then this is a method that can establish a stronger impact on your visitors. The way these headlines work is to pull the keyword phrase that was used to find your ad, and then insert it into the headline. We do not know why more people do not use them, perhaps they just have never heard about them. The more knowledgeable advertisers use dynamic headlines with PPC ads. When some form of familiarity exists, then that can often be powerful with advertising and marketing. When people spot the search phrase, then that instantly helps them to relax a little bit. This simple technique will definitely help you boost your conversion rate once you apply it.
Did you know that your landing page could actually work against you if it’s cluttered? You can easily tell if your conversions are suffering, and if they are then make some changes immediately. It is not difficult to figure out what you will have to do if conversions are not happening, right? All you need to do is replace what is not working with something that will work. There are many landing pages out there that aren’t focused and have a lot of visual clutter and no clear navigation. It only makes common sense to address a poorly performing landing page, right? You may test with more or less content, and that is just an easy process to find out. One of the golden rules of online marketing is to keep the work your visitor has to do to an absolute minimum.
If what you are offering people to opt in is highly desirable, then you will see great results. Generating leads through PPC becomes a lot more easier when you give your visitors a reason to opt-in. The more specific and hard to find your offer is, the more people will want it. That is exactly why you have to make the effort to be seen above the crowd of other people. Your future business growth depends on how strong your giveaway offer is.
Be aware that you can keep on working on your optimization efforts because you can always make it better. There you go! Easy to apply tips which will allow you to produce a better prom hairstyles 2011information related landing page.
Businesses that only do business with other companies usually have particular marketing strategies that work well within their particular sector. Accordingly, executives of B2B businesses focus on targeting other business owners and not the public at large. In doing so, businesses should ensure they have a professional website with all necessary information readily accessible. Also, joining a trade organization or chamber of commerce can provide an enormous amount of leads. Finally, remaining visible in the community and networking can open up doors to other business owners in need of your particular solution. The combination of these three tactics can prove very beneficial to a businesss bottom line in the end.
One of the most recognizable marketing platforms for any business is their website. This is why it is so important to have it well-developed and filled with correct and pertinent information to attract other business owners. Take extra care to make sure your mission statement is easy to find and readily accessible to anyone who wants to learn a bit more about your company. In addition, if your business has a key salesperson that specialized in new business to business leads, make sure their direct contact information, including email and telephone number, is included on the website.
After your website has been completed, consider joining business trade groups specializing in your particular industry, as well as general groups such as the chamber of commerce. Doing so will afford you access to the membership rosters, which is like a free list of sales leads. Also, once you begin to introduce yourself to follow members of the groups, you will find it easier than cold calling them, since you will already share a common bond of membership in an organization.
Finally, make sure to network and pass out as many business cards as possible to interested parties. Make sure your employees are instructed to do the same thing if they happen to strike up a conversation with a business owner who expresses curiosity in your company. In achieving this goal, try to attend events that will draw business owners in your target market, and focus your energy there first. This will allow you to make the most efficient use of your time while still getting your face out into the local business scene.
In closing, making use of specialized business to business marketing strategies is the best way to connect with other business owners and forge working relationships. In preparation for your success, be sure to create a well-developed website, join local business groups, and network at events which cater to your target business owners. Once you master all three marketing strategies you will be well on your way to increasing your business leads exponentially.
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