Posts Tagged Marketing

Consultants: Find Projects

ConsultantFORCE is an online marketplace where business clients post consulting projects in order to identify and hire qualified consultants whose skill sets and past project experience align with their project’s requirements. In addition, ConsultantFORCE furnishes consultants with an effective and economical way of finding new business. The ConsultantFORCE website has been designed to provide a space where consultants can quickly identify project opportunities that match their firm’s capabilities and then apply to projects of interest. ConsultantFORCE Consultants can find opportunities through category matching emails sent directly to their inbox or through our project listing board and can monitor project status through the Consultant’s Profile Page.

Becoming a ConsultantFORCE Registered Member provides you with benefits like:

  • Increasing the qualified leads that match your consulting practice
  • Opening the ability to submit proposals for these validated projects and compete in our exclusive bidding process
  • Attracting top performing companies to review your proposals
  • Linking your proposals to your personal web pages, project samples, videos and personalized marketing materials
  • Accessing our own performance survey that allow you get real feedback from existing clients and demonstrate your results to future clients
  • Qualifying for the ConsultantFORCE QualityCheck Status by providing three references on work completed
  • Providing you the flexibility to submit proposals to only the projects you choose
    Accessing your own back office tools to submit, review and track your proposal submissions

Now is the time to invest in your consulting firm to acquire the kinds of project leads that will take your practice to the next level through ConsultantFORCE.

View this Video on how to Market Your Consulting Business on YouTube for a fraction of the cost of regular online promotion. You can also visit our YouTube Channel for many more cost effective ways  to Market your Consulting Business Online.

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Searching For The Top Uses Of Social Media

When it comes to the best techniques for social media, there are many different techniques that can be utilized. This form of engaging with others online has drastically changed the way different brands connect with other customers. More companies are beginning to realize the important of this medium and are quickly applying it to their marketing plans.

In order to be successful using this strategy, it is important understand the different tools that are available. There are the three major platforms that most business utilize to promote their products or services. It is first important to understand who are your target customers and determine the best way to reach them using this medium.

It really is essential to post details that your consumers will find useful or amusing. The goal is to keep them coming back so that you can create a sense of loyalty. These online connections build confidence in the brand. Consumers begin to feel they are more acquainted with the particular person behind the business which helps them to deem them trustworthy. This is vital since it humanizes the enterprise.

You have to include fundamental marketing concepts when it comes to using Facebook, Youtube or Twitter. This form of engagement will increase long term product sales. It is rather essential for business owners to continuously build relationships with their potential customers as well as current clients. It is another useful technique to get potential customers and existing clients engaging with each other about your company. This kind of interaction is required to transform potential customers into paying customers.

To be able to use this particular platform successfully, company proprietors have to put together particular communications to reach their core audience. These communications must possess an obvious objective which may be used to enhance brand recognition. The messages tend to be brief yet informative.

Numerous company proprietors publish messages regarding their favorite dessert recipes or even any philanthropic actions they’re participating in within their neighborhood. The subjects tend to be broad and diverse. However, they all have a definite goal, which is to be more accessible to their audience.

One of the best uses of social media is to use the platform to improve customer service. The business owner’s posts may discuss the steps the company is taking to improve the customer experience. They may also detail how they are making shopping online easier for their customers. They will also ask customers how they can improve customer service. This is seen as very positive in the eyes of the customer. They feel the company actually cares about their needs which will make them more apt to continue to do business with them.

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Selling Your Brand

Trying to sell your product or service online differs from all other forms of advertising, and very few people seem to realize that this is completely different from all other traditional forms of advertising.

Bob Osgoodby publishes the free weekly “Your Business” Newsletter Visit his Web Site at

Spending a lot of money for a Web Page that no-one sees is like putting a “Bill Board” on a major highway and putting your Ad on the back of it.

The first is an “attention getter”, the second is the “tease” and the third is the “call for action”.

If we were selling a used refrigerator, we might say something about it to get them to call. Our purpose here is to get them to contact us for further information. You give them enough information to pique their curiosity. Don’t try to sell them here – you simply don’t have enough space to present your offer properly – in fact you could turn off a prospect if done improperly.

Online, we only have a few options, but they are very powerful. E-mail to you is one and a visit to your Web Site is another. If you have an 800 number, that should be included. But forget giving them a number to call that will cost them long
distance charges – they simply won’t do it. Now how do I know I have a “great” ad? That’s easy – you get responses. Does that mean sales – no. It means responses. The sales part is a whole different animal.

Advertising online is the same. You cannot expect your ads to generate leads if they are only done once or twice, or by using a shotgun approach. Consistency here is the key – keep your offer in front of your prospects on a regular basis.

Don’t be afraid to experiment with your ad copy. Keep a notebook which has copies of your ads with one per page. Rotate your ads on a fairly regular basis to ensure they are all getting a fair chance. After a while, you will see which ads are generating the most responses. Discard those that are not and
concentrate on improving those that are.

When considering how you want to phrase your advertising copy, don’t tailor the message to what would impress you. Tailor the message to what would sell to everyone.

Here are some imperative tips to keep in mind when writing and
designing your ads:

1. No jargon. Many advertisers make the mistake of using their own industry jargon and buzz words when writing their ads. As much sense as they make to themselves, they may not be making a it of sense to the common consumer. Remember, your advertising isn’t just targeted at your fellow lawyer or your computer engineer friend.

2. Smaller words, bigger impact. In an effort to look smart, we sometimes try to flex our vocabulary muscles too hard in advertising. But advertising speaks to people the same way you speak to a friend.

The internet is the best place to advertise because the population grows every day -search engine optimization.

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In Case You Haven’t Begun Building Your Email List Just Yet You Really Ought To Start Now

List building is one of the most important tasks you can do in order to help create a successful business and anybody that has been an Affiliate marketer for a while already is aware of this. If you are actually new to Internet marketing you might not have heard this yet but, I certify that you will. Even the Guru’s which normally keep everything to themselves are telling people that you have to build a list. Here we will go over exactly why this is so crucial and also share a few ways that you could start building your own list. mpb today

Why Every Single Internet Marketer Should Have Their Own List

So why is list building so beneficial to the success of my online venture? As an example, let’s assume you market weight loss cookbooks and you sold one about low fat baking to someone. In the event your customer was required to sign up to your list as part of the purchase process, you can certainly promote other health and fitness related cookbooks to them. Now this customer is a proven buyer because they have already purchased one of your cookbooks, which in turn also means they are more likely to purchase other cookbooks from you in the future. visalus

Now let’s proceed one step further and say you sell an arts and crafts “how to” e-book. Should you have your own list of people that are into arts and crafts, that you could email every week and showcase your arts and crafts e-book to, you would definitely make more sales.

Another thing you should understand is that every individual on your list is worth roughly $1 a month on average. In essence this means if you have a list of 2,000 members, you will earn $2,000 a month.

Trying To Get Started Building Your Individual List

To be able to build your own subscriber list you will need a small amount of things, if you have to do it right. A website will be the first thing you will plan to get. You will additionally need to get yourself some sort of auto-responder, you don’t have to pay for a software that delivers the emails from your domain, you can start using a service like Aweber. Trying to get people to sign up is the challenging part, but you can do this by offering all of them a free gift for becoming a member.

After you have these items it’s high time to move on to the next phase and start building your list. Let’s keep with the arts and crafts niche market for this case in point. You will really need to build a very simple web page on your new website that offers anyone the free gift, you can find free programs to assist you to build the squeeze page or lead capture page. In order for individuals to get their free product you will have to include the auto-responder on the page and have the person sign up for the free gift. When these people enter their information and click the submit button, your auto responder delivers them an email instantly to have them verify that it was their email address that had registered. By clicking the weblink they are verifying that they want to receive emails from you, and when the link is clicked you can even have these individuals redirected to the page where they are going to be able to download their product or services. And that is really all there is to it. Every time you give away one of your products and solutions you get a new person on your list that you can advertise to for years to come.

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Effective and Easy Profits from PPC Landing Pages

Every experienced PPC advertiser will tell you that testing landing pages so they can be optimized is essential to success. Considering the fact that there is no rocket science involved with this, then that should be all the more encouraging. Getting everything sorted with your first campaign and landing page optimizing experience will take a little more time, but after that it will truly be smooth sailing.

If you have never heard of a dynamic headline, then this is a method that can establish a stronger impact on your visitors. The way these headlines work is to pull the keyword phrase that was used to find your ad, and then insert it into the headline. We do not know why more people do not use them, perhaps they just have never heard about them. The more knowledgeable advertisers use dynamic headlines with PPC ads. When some form of familiarity exists, then that can often be powerful with advertising and marketing. When people spot the search phrase, then that instantly helps them to relax a little bit. This simple technique will definitely help you boost your conversion rate once you apply it.

Did you know that your landing page could actually work against you if it’s cluttered? You can easily tell if your conversions are suffering, and if they are then make some changes immediately. It is not difficult to figure out what you will have to do if conversions are not happening, right? All you need to do is replace what is not working with something that will work. There are many landing pages out there that aren’t focused and have a lot of visual clutter and no clear navigation. It only makes common sense to address a poorly performing landing page, right? You may test with more or less content, and that is just an easy process to find out. One of the golden rules of online marketing is to keep the work your visitor has to do to an absolute minimum.

If what you are offering people to opt in is highly desirable, then you will see great results. Generating leads through PPC becomes a lot more easier when you give your visitors a reason to opt-in. The more specific and hard to find your offer is, the more people will want it. That is exactly why you have to make the effort to be seen above the crowd of other people. Your future business growth depends on how strong your giveaway offer is.

Be aware that you can keep on working on your optimization efforts because you can always make it better. There you go! Easy to apply tips which will allow you to produce a better prom hairstyles 2011information related landing page.

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B2B Marketing Strategies

Businesses that only do business with other companies usually have particular marketing strategies that work well within their particular sector. Accordingly, executives of B2B businesses focus on targeting other business owners and not the public at large. In doing so, businesses should ensure they have a professional website with all necessary information readily accessible. Also, joining a trade organization or chamber of commerce can provide an enormous amount of leads. Finally, remaining visible in the community and networking can open up doors to other business owners in need of your particular solution. The combination of these three tactics can prove very beneficial to a businesss bottom line in the end.

One of the most recognizable marketing platforms for any business is their website. This is why it is so important to have it well-developed and filled with correct and pertinent information to attract other business owners. Take extra care to make sure your mission statement is easy to find and readily accessible to anyone who wants to learn a bit more about your company. In addition, if your business has a key salesperson that specialized in new business to business leads, make sure their direct contact information, including email and telephone number, is included on the website.

After your website has been completed, consider joining business trade groups specializing in your particular industry, as well as general groups such as the chamber of commerce. Doing so will afford you access to the membership rosters, which is like a free list of sales leads. Also, once you begin to introduce yourself to follow members of the groups, you will find it easier than cold calling them, since you will already share a common bond of membership in an organization.

Finally, make sure to network and pass out as many business cards as possible to interested parties. Make sure your employees are instructed to do the same thing if they happen to strike up a conversation with a business owner who expresses curiosity in your company. In achieving this goal, try to attend events that will draw business owners in your target market, and focus your energy there first. This will allow you to make the most efficient use of your time while still getting your face out into the local business scene.

In closing, making use of specialized business to business marketing strategies is the best way to connect with other business owners and forge working relationships. In preparation for your success, be sure to create a well-developed website, join local business groups, and network at events which cater to your target business owners. Once you master all three marketing strategies you will be well on your way to increasing your business leads exponentially.

Continue : B2B Marketing

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